Project: Religious Influencing
In various qualitative studies on Christian influencers, we have identified traits defining a Pastoral Theology of Digitality: Individuals and their daily lives wield more influence than formal ordination and theological education. Perceived authenticity is a pivotal currency in Christian faith communication, as evidenced in our work on influencing faith. Digital networks like YEET emerge as significant pastoral theological actors in theological and #digitalchurch discourses. We found that the democratization of ministry unfolds in two ways: Lay individuals assume priestly roles, as indicated in studies examining the self-conception of Christian influencers, and lay people can now select their "pastor" on platforms like Instagram.
© Sabrina Müller